The initial response is nearly always the same – get the facts and you’ll see why this is said so easily. “I wish I had done this years ago.” That’s not marketing copy. Ask anyone who has gone from taxis to a professional chauffeur service after a bad experience with an airport taxi – missed flight, lost driver, suitcases in a boot held together by chewing gum – and they’ll tell you so with conviction.

Norwich isn’t London. It doesn’t have the crazy, congested transport system. But it has its own friction. Early morning trains to Liverpool Street. Early morning flights at Norwich Airport. Corporate visitors arriving from Manchester or Brussels who’ve never visited Norfolk and expect to be met at the airport. That’s where the chauffeur services step in to fill the gap between “I need a taxi” and “I need transport”.

Our drivers know this city. Not just the main roads – the short cuts, the traffic snarls around Carrow Road on event days, the sections of the A47 that become slippery in the rain. That knowledge is no small matter. It’s the difference between being cool and being hot.

Let’s take the business case. A senior hire travels to London twice a week. Train from Norwich, meeting, back. Or: drive to the station, meeting, drive back (car booked). Similar price range when you add up the cost of parking, petrol and the stress of doing it all yourself. In fact, many businesses prefer the account-based model to the myriad of expense claims from a team.

Weddings are a special case. Norfolk has beautiful rural locations – barns, country houses, farmhouses. Coordinating a wedding party with multiple pickups, varying times, winding country roads? That’s a logistical puzzle. A professional driver has done it thirty times. You haven’t. Let them.

The one thing people don’t appreciate: the silence. No radio you didn’t choose. No phone calls you’re now privy to. A clean vehicle and the chance to think – or meditate. It’s a precious commodity for regular travellers.

They’re more expensive than ordinary taxis. And they should be. You’re paying for guaranteed punctuality.